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Data-driven insights on finding profitable SaaS ideas, validating markets, and building products that work.
It’s a familiar story: you have a great first conversation, send a compelling email, and then… silence. The follow-up is where most sales conversations die. Why...
Nathan Gouttegatat
December 18, 2026
In the crowded SaaS market, success often comes down to smarter, faster execution. While your competitors are spending thousands to test ad creatives, funnels, ...
Running profitable Facebook ads can feel like a guessing game. You spend hours creating campaigns and writing copy, only to see your budget disappear with littl...
Knowing what your competitors are doing shouldn't be a mystery or a budget-breaking task. For founders, marketers, and product managers, understanding your riva...
A letter of intent (LOI) is a key document that outlines the main terms of a business deal before you create a formal, binding contract. Think of it as a handsh...
The internet is filled with advice on starting an online business, but most of it is noise. Generic lists of "get-rich-quick" ideas often ignore the most critic...
San Francisco is a global hub for tech innovation, with new startups launching and scaling every day. For SaaS founders, developers, and investors, understandin...
In sales, the real work begins *after* the first contact. Without a strong follow-up plan, promising deals often go silent. What separates a persistent professi...
What separates billion-dollar companies from forgotten startups? The answer is Product-Market Fit (PMF)—the moment your product perfectly solves a problem for a...
Trying to value a SaaS company with traditional business metrics is like trying to measure water with a ruler—it just doesn't work. The old rules, built for one...
What exactly is audience analysis demographics? In simple terms, it's about understanding your customers using clear, factual data. We're talking about key stat...
What exactly is a SaaS competitive analysis? It's the process of identifying your rivals, digging into their strategies, and comparing their strengths and weakn...
So, what exactly is SaaS market research? Think of it as drawing the blueprint *before* you start building a house. It's the process of gathering facts about yo...
You've survived the seed stage. You’ve proven your idea isn't just a dream and found that magical connection called **product-market fit**. So, what's next? Wel...
Think of a competitive landscape analysis as your business’s GPS. It doesn't just show you where you are; it maps the whole terrain, showing other drivers, road...
Building an MVP isn't just a step in a process; it's a strategic mindset. It’s about creating the most basic version of your product that solves a core problem ...
Building a Minimum Viable Product (MVP) isn't about launching a half-baked app. It's a smart, strategic first step to figure out *what you should actually build...
Launching a startup isn't about building a perfect, feature-packed product from day one. It's about launching a product with just *enough* features to attract e...
Think of all your company's data—from sales, marketing, and finance—as separate streams of information. A **SaaS Business Intelligence (BI) tool** acts like a r...
Starting your marketing plan can feel like you've been handed a puzzle with a million pieces and no picture on the box to guide you. It's overwhelming. The tric...
Product-market fit. It's the magic moment when you stop pushing your product onto people, and they start pulling it from you. It’s the difference between a cool...
Finding a profitable niche boils down to one simple concept: identifying a specific group of people with a *painful problem* they’re already trying to solve wit...
Sending an email into the void is frustrating. You know your message has value, but all you hear back is silence. Figuring out how to follow up on an email with...
So, you want to launch an **education tech startup**? Great choice. You’re entering a field that’s not just about building a business—it’s about changing how pe...
You’ve got a business idea. It feels big, game-changing even. But alongside the excitement, there's a nagging question: "What if I build this and no one comes?"...
Using **nudity in advertising** is a high-risk, high-reward strategy. Brands use it to cut through the noise of a crowded market. It’s a guaranteed way to make ...
When you're trying to figure out which marketing metric matters more in the **ROI vs ROAS** debate, it really boils down to one thing: profit versus revenue. RO...
Your company has successfully navigated the early funding stages—Series A, B, and C. You've established product-market fit, scaled your operations, and claimed ...
So, what's the real difference between a startup accelerator and an incubator? It’s pretty straightforward once you get down to it. A **startup accelerator** is...
Before you write a single line of code or spend a dollar on a logo, you need to test your idea. That test is **startup market research**. It's the essential gro...
Ever heard the startup advice, "build it and they will come"? It's a romantic idea, but it’s also a direct path to failure. This flawed thinking is exactly what...
A winning marketing strategy for a startup isn't about outspending your competitors. It's about outsmarting them. The real work happens long before you run your...
Finding a profitable niche is the toughest part of building a software business. The right idea can be the difference between a thriving venture and a failed pr...
Imagine a venture capital partner who can sift through thousands of startups in minutes, spot emerging market trends before they hit the headlines, and keep a r...
Picture this: you pour a year of your life—countless late nights and weekends—into building a revolutionary new SaaS product. You launch, full of excitement, on...
Audience analysis is the process of getting to know your potential customers on a deeper level. It’s about understanding their goals, challenges, and daily rout...
Discover 10 winning Facebook ad examples from top SaaS companies. Get templates and strategic analysis to build high-converting ads for your product.
Discover how to validate your next SaaS idea with our guide to Facebook ad creative analysis. Learn to decode competitor ads and build a product people want.
Struggling with 'what is a good cpm'? This guide unpacks CPM benchmarks for Meta, Google, and more to help SaaS founders scale ads with confidence.
roas vs roi: Understand the difference and learn how SaaS teams use each metric to drive profitable growth and avoid costly mistakes.
Discover the best competitive intelligence software for SaaS. Our 2026 guide compares 12 top tools with use-cases, pricing, and pro/con analysis.
Discover 10 actionable SaaS growth strategies, from competitive intelligence to PLG, to scale your company. Get data-backed insights and examples for 2026.
Learn how to start a SaaS business the right way. Our guide covers idea validation, building your MVP, pricing, and acquiring your first customers.
Discover how to reduce customer churn with proven, actionable strategies for SaaS founders. Learn to diagnose churn, implement tactics, and boost retention.
Understand what is cohort analysis with this clear guide. Learn how to track user retention and behavior to unlock real growth for your business.
Discover how to come up with idea for business with a data-driven framework that analyzes market signals and ads to reveal your next SaaS hit.