Updated February 9, 2026
SaaS Benchmarks 2026
Free industry benchmarks based on tracking 1.1M businesses via Meta Ad Library. Real data on ad spend and growth metrics.
1.1M businesses tracked
Updated weekly
Meta Ad Library sourced
Verified
Facebook Ads Spend
$775
Median Monthly Spend
Median monthly Meta ad spend across B2B SaaS, B2C apps, and 9 business categories.
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Verified
SaaS Revenue Estimates
$3.2K
B2C SaaS Median
Ad spend distribution across tracked SaaS companies by category and growth stage.
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Verified
Ad Spend Growth Rates
2%
Achieve Hypergrowth
Week-over-week ad spend growth benchmarks by tier and category.
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CAC Payback Benchmarks
6.8 mo
Median Payback
Customer acquisition cost payback periods derived from ad spend and estimated revenue.
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Methodology
Proven SaaS benchmarks are derived from continuous monitoring of 1.1M businesses through Meta's Ad Library API.
- Ad Spend Estimation: Weekly ad spend calculated from impression data, reach metrics, and regional CPM models.
- Industry Classification: AI-powered categorization into 9 parent categories (B2B SaaS, B2C SaaS, E-commerce, etc.) and 76 sub-verticals.
- Data Freshness: All metrics updated weekly. Last update: February 9, 2026.
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