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SaaS Benchmarks 2025
Free industry benchmarks based on tracking 997K businesses via Meta Ad Library. Real data on ad spend, revenue, and growth metrics.
Facebook Ads Spend
Median monthly Meta ad spend across B2B SaaS, B2C apps, and vertical categories.
SaaS Revenue Estimates
MRR distribution across tracked SaaS companies by category and growth stage.
Ad Spend Growth Rates
Week-over-week ad spend growth benchmarks by stage and category.
CAC Payback Benchmarks
Customer acquisition cost payback periods derived from ad spend and estimated revenue.
Methodology
Proven SaaS benchmarks are derived from continuous monitoring of 997K businesses through Meta's Ad Library API. Our methodology includes:
- Ad Spend Estimation: Weekly ad spend calculated from impression data, reach metrics, and regional CPM models calibrated against known advertisers.
- Revenue Modeling: MRR estimates derived from ad spend patterns, conversion benchmarks, and pricing data where publicly available.
- Industry Classification: AI-powered categorization into B2B SaaS, B2C apps, and 47 sub-verticals based on landing page analysis and ad creative content.
- Data Freshness: All metrics updated weekly. Last update: December 28, 2025.
For granular data on individual companies, explore individual SaaS profiles on Proven SaaS.
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