How does the niche validator work?

We analyze advertising activity in each SaaS category using Meta Ad Library data. More ad spend indicates a proven paid acquisition channel, while competition levels help you understand market saturation.

What does market activity score mean?

Market activity score reflects how many companies are actively advertising in a category. Higher activity means the niche has proven demand and working acquisition channels.

Is high competition good or bad?

High competition means the market is proven but crowded. You'll need strong differentiation and creative to stand out. Low competition could mean untapped opportunity or lack of demand.

How should I use the ad spend benchmark?

Compare your planned budget to the category average. If you're significantly below average, you may struggle to compete. Being above average gives you an edge in visibility.

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Validate niches by ad activity

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Based on Ad Spend Data

SaaS Niche Validator by Ad Activity

Validate your niche based on advertising activity. More ad spend = proven paid acquisition channel. See if competitors are successfully acquiring customers through ads.

Your Niche

Validation Scorecard

Select a category and click "Validate Niche" to see your scorecard

How to Use This Tool

Select your category

Choose the SaaS category that best matches your product idea.

Set your budget

Enter your planned monthly ad spend to compare against competitors.

Review the scorecard

See market activity, competition level, and how your budget compares.

Get your verdict

Understand if the niche has proven paid acquisition or needs more research.

Frequently Asked Questions

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