SaaS Revenue Estimates
Estimated monthly revenue for businesses running Meta ads. Revenue = Ad Spend × 1.5 ROAS. Based on 1.3M advertisers.
Last updated: May 10, 2026
The median SaaS generates an estimated $917/month from paid acquisition (ad spend × 1.5 ROAS), but the average is $8,186—skewed by top performers. B2C SaaS leads with $1,734/mo, while B2B SaaS earns $753/mo.
Estimated Revenue Distribution
Verified DataRevenue estimated using Ad Spend × 1.5 ROAS. Median estimated MRR is $917, while average is $8,186—pulled up by high performers. See our methodology.
Revenue by Company Size
Verified Data| Size Tier | Businesses | % of Total | Median MRR | 75th %ile |
|---|---|---|---|---|
| Enterprise (100M+ reach) | 191 | 0.0% | $98,237 | $238,673 |
| Large (10M-100M) | 3,641 | 0.3% | $14,666 | $38,288 |
| Mid-Market (1M-10M) | 29,808 | 2.3% | $1,920 | $5,735 |
| Growing (100K-1M) | 150,305 | 11.7% | $507 | $1,715 |
| Small (10K-100K) | 391,904 | 30.5% | N/A | N/A |
| Micro (<10K) | 708,368 | 55.2% | N/A | N/A |
Revenue scales dramatically with company size. Enterprise advertisers (100M+ reach) generate $98,237/mo estimated MRR—vs N/A for small businesses.
Revenue by Business Category
Verified Data| Category | Businesses | Median MRR | Avg MRR | 75th %ile |
|---|---|---|---|---|
| Enterprise Platform | 43 | $30,287 | $177,318 | $248,246 |
| Payment Fintech | 16 | $21,540 | $21,540 | $32,279 |
| Gaming | 295 | $1,904 | $24,347 | $6,261 |
| B2C SaaS | 8,700 | $1,734 | $14,244 | $7,733 |
| E-commerce | 132,968 | $1,110 | $10,841 | $6,719 |
| Ride Sharing | 51 | $968 | $968 | $968 |
| Nonprofit & Gov | 9,872 | $851 | $2,994 | $2,741 |
| B2B SaaS | 7,780 | $753 | $6,011 | $2,868 |
| Other | 13,391 | $702 | $7,400 | $3,125 |
| Travel Booking | 300 | $653 | $4,590 | $4,661 |
| Courses & Info Products | 13,876 | $578 | $2,769 | $1,997 |
| Content & Media | 13,509 | $572 | $3,519 | $1,865 |
| Agency & Services | 9,752 | $533 | $2,028 | $1,475 |
| Real Estate Tech | 477 | $306 | $948 | $591 |
| Hr Recruiting | 13 | N/A | N/A | N/A |
B2C SaaS leads in median revenue at $1,734—reflecting higher volume acquisition. B2B SaaS generates $753/mo.
Revenue by Vertical (Top 20)
Verified Data| Vertical | Businesses | Median MRR | Avg MRR |
|---|---|---|---|
| Credit Score | 20 | $53,889 | $71,199 |
| Weight Loss | 70 | $4,310 | $39,500 |
| AI Chatbot & Assistant | 195 | $1,601 | $33,114 |
| Insurance | 69 | $11,744 | $29,291 |
| Finance & Banking | 776 | $2,787 | $25,041 |
| AI Writing & Content | 96 | $1,313 | $23,411 |
| Mental Wellness | 305 | $2,565 | $21,998 |
| Home Services | 32 | $179 | $18,957 |
| Accounting & Finance | 226 | $987 | $18,770 |
| Health & Fitness | 1,979 | $1,650 | $18,582 |
| Gaming | 527 | $2,907 | $17,726 |
| Photo & Video Editing | 82 | $3,095 | $16,923 |
| Investing & Trading | 389 | $1,994 | $16,439 |
| Payment & Fintech | 328 | $2,819 | $16,035 |
| Vpn Security | 39 | $5,606 | $15,581 |
| Nutrition Diet | 102 | $7,028 | $13,442 |
| AI Personal Tutor | 482 | $2,219 | $12,938 |
| Entertainment & Streaming | 238 | $558 | $12,879 |
| Language Learning | 184 | $2,196 | $12,039 |
| Productivity & Notes | 112 | $1,199 | $11,154 |
E-commerce Platform leads in average revenue—$4,736/mo. Finance & Banking averages $25,041/mo.
Key Takeaways
Median is far below average. Median MRR is $917 while average is $8,186—a 9x difference driven by top performers.
Enterprise advertisers dominate revenue. Those with 100M+ reach generate $98,237/mo—far more than small businesses.
B2C SaaS earns more than B2B. $1,734 vs $753 median—reflecting high-volume consumer models.
Revenue = Ad Spend × 1.5 ROAS. This is a conservative estimate for paid acquisition revenue. Total company revenue is typically higher (organic, direct, etc.).
Methodology & Data Sources
Primary data source: Meta Ad Library API combined with revenue estimation models.
Revenue formula: Estimated MRR = Monthly Ad Spend × 1.5 ROAS. This represents paid acquisition revenue only.
Why 1.5× ROAS? Sustainable SaaS ROAS ranges 1.3×–1.8×. We use 1.5× as a conservative middle estimate. Companies wouldn't sustain ad spend at loss (<1×).
Sample: 1,284,217 businesses. Only 16,178 (1.3%) have real spend data.
Update frequency: Weekly. Last refresh: May 10, 2026.
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