SaaS Revenue Estimates
Estimated monthly revenue for businesses running Meta ads. Revenue = Ad Spend × 1.5 ROAS. Based on 1.4M advertisers.
Last updated: August 9, 2026
The median SaaS generates an estimated $1,241/month from paid acquisition (ad spend × 1.5 ROAS), but the average is $13,239—skewed by top performers. B2C SaaS leads with $2,384/mo, while B2B SaaS earns $993/mo.
SaaS database with revenue estimates
Proven SaaS is a SaaS database with revenue estimates for companies running Meta ads. The benchmark model estimates paid-acquisition MRR from public advertising activity using monthly ad spend x 1.5 ROAS, then groups results by category, vertical, and company size.
Use ad spend, active campaigns, and the 1.5 ROAS model to estimate paid-channel revenue for SaaS competitors.
Sort categories by reach and spend signals to identify SaaS companies that are actively buying demand.
Editors and roundup authors can cite the public formula and benchmark refresh date when comparing revenue-estimation sources.
Estimated Revenue Distribution
Verified DataRevenue estimated using Ad Spend × 1.5 ROAS. Median estimated MRR is $1,241, while average is $13,239—pulled up by high performers. See our methodology.
Revenue by Company Size
Verified Data| Size Tier | Businesses | % of Total | Median MRR | 75th %ile |
|---|---|---|---|---|
| Enterprise (100M+ reach) | 296 | 0.0% | $181,773 | $359,268 |
| Large (10M-100M) | 4,412 | 0.3% | $17,174 | $45,816 |
| Mid-Market (1M-10M) | 33,863 | 2.3% | $2,286 | $7,143 |
| Growing (100K-1M) | 166,704 | 11.5% | $617 | $2,331 |
| Small (10K-100K) | 429,197 | 29.7% | N/A | N/A |
| Micro (<10K) | 811,643 | 56.1% | N/A | N/A |
Revenue scales dramatically with company size. Enterprise advertisers (100M+ reach) generate $181,773/mo estimated MRR—vs N/A for small businesses.
Revenue by Business Category
Verified Data| Category | Businesses | Median MRR | Avg MRR | 75th %ile |
|---|---|---|---|---|
| Payment Fintech | 16 | $11,639 | $8,652 | $11,682 |
| Education Platform | 13 | $8,430 | $8,430 | $8,430 |
| Enterprise Platform | 43 | $7,722 | $126,657 | $64,281 |
| Gaming | 71 | $5,264 | $5,264 | $7,604 |
| Ride Sharing | 38 | $3,393 | $74,694 | $91,691 |
| B2C SaaS | 8,576 | $2,384 | $24,557 | $10,716 |
| E-commerce | 140,245 | $1,946 | $17,555 | $8,600 |
| Travel Booking | 305 | $1,799 | $51,786 | $4,107 |
| Other | 13,838 | $1,215 | $16,967 | $6,677 |
| B2B SaaS | 8,414 | $993 | $7,443 | $3,267 |
| Content & Media | 16,465 | $920 | $12,191 | $4,968 |
| Nonprofit & Gov | 10,429 | $761 | $5,202 | $2,562 |
| Agency & Services | 10,204 | $491 | $3,035 | $1,391 |
| Courses & Info Products | 14,521 | $377 | $4,205 | $1,709 |
| Real Estate Tech | 490 | $299 | $1,008 | $669 |
| Hr Recruiting | 13 | N/A | N/A | N/A |
B2C SaaS leads in median revenue at $2,384—reflecting higher volume acquisition. B2B SaaS generates $993/mo.
Revenue by Vertical (Top 20)
Verified Data| Vertical | Businesses | Median MRR | Avg MRR |
|---|---|---|---|
| Weight Loss | 72 | $14,763 | $158,387 |
| Ride Sharing | 32 | $617 | $153,165 |
| Credit Score | 22 | $48,258 | $78,462 |
| Photo & Video Editing | 30 | $14,289 | $56,193 |
| Vpn Security | 32 | $18,501 | $41,361 |
| Ai Voice Speech | 108 | $2,163 | $35,849 |
| Insurance | 69 | $17,013 | $35,465 |
| Finance & Banking | 802 | $5,082 | $35,111 |
| Ai Language Learning | 26 | $2,810 | $34,664 |
| Ai Game Development | 43 | $5,144 | $32,753 |
| Food Delivery | 45 | $4,638 | $31,808 |
| Investing & Trading | 382 | $3,014 | $29,858 |
| Health & Fitness | 1,948 | $1,566 | $29,043 |
| Ai Game | 77 | $9,879 | $28,646 |
| Mental Wellness | 259 | $3,650 | $27,429 |
| Entertainment & Streaming | 220 | $948 | $26,295 |
| Payment & Fintech | 342 | $1,818 | $24,303 |
| AI Personal Tutor | 531 | $3,332 | $20,729 |
| Nutrition Diet | 87 | $5,300 | $20,640 |
| Other B2C | 883 | $1,728 | $20,342 |
E-commerce Platform leads in average revenue—$12,806/mo. Finance & Banking averages $35,111/mo.
Key Takeaways
Median is far below average. Median MRR is $1,241 while average is $13,239—a 11x difference driven by top performers.
Enterprise advertisers dominate revenue. Those with 100M+ reach generate $181,773/mo—far more than small businesses.
B2C SaaS earns more than B2B. $2,384 vs $993 median—reflecting high-volume consumer models.
Revenue = Ad Spend × 1.5 ROAS. This is a conservative estimate for paid acquisition revenue. Total company revenue is typically higher (organic, direct, etc.).
Methodology & Data Sources
Primary data source: Meta Ad Library API combined with revenue estimation models.
Revenue formula: Estimated MRR = Monthly Ad Spend × 1.5 ROAS. This represents paid acquisition revenue only.
Why 1.5× ROAS? Sustainable SaaS ROAS ranges 1.3×–1.8×. We use 1.5× as a conservative middle estimate. Companies wouldn't sustain ad spend at loss (<1×).
Sample: 1,446,115 businesses. Only 11,914 (0.8%) have real spend data.
Update frequency: Weekly. Last refresh: August 9, 2026.
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