SaaS Revenue Estimates
Estimated monthly revenue for businesses running Meta ads. Revenue = Ad Spend × 1.5 ROAS. Based on 1.4M advertisers.
Last updated: June 21, 2026
The median SaaS generates an estimated $1,202/month from paid acquisition (ad spend × 1.5 ROAS), but the average is $9,081—skewed by top performers. B2C SaaS leads with $2,579/mo, while B2B SaaS earns $1,182/mo.
Estimated Revenue Distribution
Verified DataRevenue estimated using Ad Spend × 1.5 ROAS. Median estimated MRR is $1,202, while average is $9,081—pulled up by high performers. See our methodology.
Revenue by Company Size
Verified Data| Size Tier | Businesses | % of Total | Median MRR | 75th %ile |
|---|---|---|---|---|
| Enterprise (100M+ reach) | 253 | 0.0% | $177,983 | $403,080 |
| Large (10M-100M) | 4,074 | 0.3% | $20,421 | $54,188 |
| Mid-Market (1M-10M) | 32,086 | 2.3% | $2,643 | $7,268 |
| Growing (100K-1M) | 159,858 | 11.6% | $722 | $2,163 |
| Small (10K-100K) | 414,677 | 30.0% | N/A | N/A |
| Micro (<10K) | 770,854 | 55.8% | N/A | N/A |
Revenue scales dramatically with company size. Enterprise advertisers (100M+ reach) generate $177,983/mo estimated MRR—vs N/A for small businesses.
Revenue by Business Category
Verified Data| Category | Businesses | Median MRR | Avg MRR | 75th %ile |
|---|---|---|---|---|
| Enterprise Platform | 43 | $10,230 | $63,585 | $80,064 |
| Payment Fintech | 16 | $8,333 | $13,644 | $13,679 |
| B2C SaaS | 8,994 | $2,579 | $22,401 | $11,100 |
| Ride Sharing | 56 | $2,361 | $56,742 | $70,488 |
| Gaming | 253 | $2,303 | $15,677 | $11,834 |
| E-commerce | 137,954 | $1,358 | $11,292 | $5,726 |
| Nonprofit & Gov | 10,250 | $1,338 | $5,321 | $4,589 |
| Travel Booking | 312 | $1,338 | $4,716 | $2,691 |
| B2B SaaS | 7,997 | $1,182 | $8,786 | $4,001 |
| Content & Media | 13,960 | $1,160 | $6,696 | $3,939 |
| Other | 14,054 | $975 | $7,725 | $3,930 |
| Courses & Info Products | 14,503 | $878 | $3,276 | $2,832 |
| Agency & Services | 10,196 | $864 | $4,856 | $2,658 |
| Real Estate Tech | 489 | $825 | $1,931 | $2,045 |
| Hr Recruiting | 13 | $611 | $611 | $611 |
B2C SaaS leads in median revenue at $2,579—reflecting higher volume acquisition. B2B SaaS generates $1,182/mo.
Revenue by Vertical (Top 20)
Verified Data| Vertical | Businesses | Median MRR | Avg MRR |
|---|---|---|---|
| Credit Score | 20 | $57,228 | $128,657 |
| Weight Loss | 72 | $4,184 | $99,281 |
| Finance & Banking | 796 | $4,703 | $38,480 |
| Insurance | 71 | $22,035 | $36,663 |
| Photo & Video Editing | 74 | $7,749 | $33,984 |
| Vpn Security | 50 | $9,951 | $33,945 |
| Gaming | 551 | $6,057 | $30,504 |
| Mental Wellness | 303 | $4,028 | $26,846 |
| Health & Fitness | 1,999 | $2,016 | $26,267 |
| Payment & Fintech | 335 | $3,989 | $24,501 |
| Investing & Trading | 410 | $3,810 | $24,047 |
| AI Writing & Content | 101 | $1,475 | $23,697 |
| Entertainment & Streaming | 244 | $2,049 | $22,656 |
| AI Chatbot & Assistant | 203 | $2,130 | $22,188 |
| Food Delivery | 45 | $3,443 | $22,151 |
| Ride Sharing | 28 | $767 | $21,423 |
| Communication & Chat | 129 | $1,091 | $20,943 |
| Travel & Booking | 263 | $686 | $20,084 |
| Nutrition Diet | 108 | $8,990 | $18,078 |
| AI Personal Tutor | 530 | $3,108 | $17,639 |
E-commerce Platform leads in average revenue—$15,732/mo. Finance & Banking averages $38,480/mo.
Key Takeaways
Median is far below average. Median MRR is $1,202 while average is $9,081—a 8x difference driven by top performers.
Enterprise advertisers dominate revenue. Those with 100M+ reach generate $177,983/mo—far more than small businesses.
B2C SaaS earns more than B2B. $2,579 vs $1,182 median—reflecting high-volume consumer models.
Revenue = Ad Spend × 1.5 ROAS. This is a conservative estimate for paid acquisition revenue. Total company revenue is typically higher (organic, direct, etc.).
Methodology & Data Sources
Primary data source: Meta Ad Library API combined with revenue estimation models.
Revenue formula: Estimated MRR = Monthly Ad Spend × 1.5 ROAS. This represents paid acquisition revenue only.
Why 1.5× ROAS? Sustainable SaaS ROAS ranges 1.3×–1.8×. We use 1.5× as a conservative middle estimate. Companies wouldn't sustain ad spend at loss (<1×).
Sample: 1,381,802 businesses. Only 28,668 (2.1%) have real spend data.
Update frequency: Weekly. Last refresh: June 21, 2026.
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