SaaS Revenue Estimates
Estimated monthly revenue for businesses running Meta ads. Revenue = Ad Spend × 1.5 ROAS. Based on 1.3M advertisers.
Last updated: April 19, 2026
The median SaaS generates an estimated $1,079/month from paid acquisition (ad spend × 1.5 ROAS), but the average is $7,964—skewed by top performers. B2C SaaS leads with $2,838/mo, while B2B SaaS earns $1,241/mo.
Estimated Revenue Distribution
Verified DataRevenue estimated using Ad Spend × 1.5 ROAS. Median estimated MRR is $1,079, while average is $7,964—pulled up by high performers. See our methodology.
Revenue by Company Size
Verified Data| Size Tier | Businesses | % of Total | Median MRR | 75th %ile |
|---|---|---|---|---|
| Enterprise (100M+ reach) | 174 | 0.0% | $256,968 | $484,800 |
| Large (10M-100M) | 3,480 | 0.3% | $26,240 | $61,541 |
| Mid-Market (1M-10M) | 29,042 | 2.3% | $3,053 | $7,689 |
| Growing (100K-1M) | 146,904 | 11.7% | $675 | $1,896 |
| Small (10K-100K) | 384,967 | 30.7% | N/A | N/A |
| Micro (<10K) | 688,284 | 54.9% | N/A | N/A |
Revenue scales dramatically with company size. Enterprise advertisers (100M+ reach) generate $256,968/mo estimated MRR—vs N/A for small businesses.
Revenue by Business Category
Verified Data| Category | Businesses | Median MRR | Avg MRR | 75th %ile |
|---|---|---|---|---|
| Enterprise Platform | 43 | $16,004 | $102,864 | $140,463 |
| Payment Fintech | 15 | $10,529 | $44,538 | $28,241 |
| Ride Sharing | 51 | $4,164 | $12,885 | $5,291 |
| B2C SaaS | 8,530 | $2,838 | $22,073 | $10,629 |
| Gaming | 327 | $1,985 | $14,243 | $9,872 |
| Travel Booking | 296 | $1,595 | $7,442 | $5,810 |
| B2B SaaS | 7,686 | $1,241 | $7,233 | $4,505 |
| Nonprofit & Gov | 9,740 | $1,188 | $7,335 | $3,767 |
| E-commerce | 131,156 | $1,149 | $9,518 | $4,926 |
| Content & Media | 13,372 | $968 | $4,821 | $3,410 |
| Other | 13,122 | $929 | $8,663 | $3,962 |
| Courses & Info Products | 13,628 | $806 | $2,933 | $2,534 |
| Real Estate Tech | 474 | $714 | $2,004 | $1,619 |
| Agency & Services | 9,592 | $663 | $3,618 | $1,730 |
| Hr Recruiting | 13 | $59 | $59 | $59 |
B2C SaaS leads in median revenue at $2,838—reflecting higher volume acquisition. B2B SaaS generates $1,241/mo.
Revenue by Vertical (Top 20)
Verified Data| Vertical | Businesses | Median MRR | Avg MRR |
|---|---|---|---|
| Credit Score | 21 | $49,076 | $112,413 |
| Entertainment & Streaming | 232 | $1,176 | $76,101 |
| Weight Loss | 69 | $4,949 | $66,972 |
| Home Services | 31 | $377 | $65,366 |
| Insurance | 70 | $22,070 | $54,950 |
| Finance & Banking | 766 | $5,090 | $46,298 |
| AI Chatbot & Assistant | 186 | $2,211 | $37,167 |
| Budgeting Expense | 72 | $2,748 | $34,011 |
| Vpn Security | 43 | $4,995 | $31,784 |
| Health & Fitness | 1,956 | $2,768 | $31,175 |
| Investing & Trading | 386 | $3,588 | $28,752 |
| Gaming | 514 | $5,241 | $24,992 |
| Mental Wellness | 300 | $4,131 | $23,793 |
| AI Writing & Content | 93 | $1,851 | $23,459 |
| Nutrition Diet | 101 | $9,990 | $22,293 |
| Food Delivery | 45 | $8,460 | $21,990 |
| Accounting & Finance | 223 | $2,685 | $21,609 |
| Photo & Video Editing | 84 | $2,316 | $20,376 |
| Language Learning | 187 | $2,841 | $20,040 |
| AI Personal Tutor | 480 | $2,715 | $18,263 |
E-commerce Platform leads in average revenue—$14,313/mo. Finance & Banking averages $46,298/mo.
Key Takeaways
Median is far below average. Median MRR is $1,079 while average is $7,964—a 7x difference driven by top performers.
Enterprise advertisers dominate revenue. Those with 100M+ reach generate $256,968/mo—far more than small businesses.
B2C SaaS earns more than B2B. $2,838 vs $1,241 median—reflecting high-volume consumer models.
Revenue = Ad Spend × 1.5 ROAS. This is a conservative estimate for paid acquisition revenue. Total company revenue is typically higher (organic, direct, etc.).
Methodology & Data Sources
Primary data source: Meta Ad Library API combined with revenue estimation models.
Revenue formula: Estimated MRR = Monthly Ad Spend × 1.5 ROAS. This represents paid acquisition revenue only.
Why 1.5× ROAS? Sustainable SaaS ROAS ranges 1.3×–1.8×. We use 1.5× as a conservative middle estimate. Companies wouldn't sustain ad spend at loss (<1×).
Sample: 1,252,851 businesses. Only 37,239 (3.0%) have real spend data.
Update frequency: Weekly. Last refresh: April 19, 2026.
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