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SaaS Revenue Estimates
Monthly recurring revenue (MRR) estimates for businesses running Meta ads. Based on 997K active advertisers.
Last updated: December 28, 2025
The median business running Meta ads generates $20,408/month, but the average is $77,157—skewed by top performers. The 75th percentile earns $49,568/mo. Nearly half of advertisers (47.6%) are pre-revenue or testing.
MRR Distribution
Verified DataRevenue distribution is heavily right-skewed. While median MRR is $20,408, the average of $77,157 is pulled up by high performers. The gap between median and average (4x) reveals a market with many small players and few large ones.
Key Takeaways
Median is far below average. Median MRR is $20,408 while average is $77,157—a 4x difference driven by top performers.
Most advertisers are small or testing. 47.6% are in pre-revenue phase, spending an average of just $54/mo on ads.
B2C SaaS generates higher median revenue than B2B. $22,871 vs $20,037—14% higher at the median.
AI verticals dominate the high end. AI Chatbot, Photo/Video Editing, and Entertainment Streaming show the highest average MRRs—often 10x+ the overall median.
Methodology & Data Sources
Primary data source: Meta Ad Library API combined with proprietary revenue estimation models. Proven SaaS continuously monitors advertising activity across Facebook, Instagram, Messenger, and Audience Network.
Sample: 997,426 businesses with active Meta advertising during the analysis period.
Revenue estimation: MRR is estimated using a proprietary model that correlates ad spend patterns, creative volume, and audience reach with known revenue data points. Model accuracy validated against public disclosures and direct company data.
Limitations: Revenue figures are estimates based on advertising signals. Actual MRR may vary. Model performs best for companies with consistent advertising activity.
Update frequency: Weekly. Last refresh: December 28, 2025.
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