SaaS Revenue Estimates
Estimated monthly revenue for businesses running Meta ads. Revenue = Ad Spend × 1.5 ROAS. Based on 1.7M advertisers.
The overall distribution includes SaaS and non-SaaS advertisers. Only 44,873 advertisers have spend estimates; category tables identify their own coverage. Revenue figures assume 1.5× ROAS and are not measured MRR, profit, or verified company revenue.
Last updated: November 8, 2026
Across advertisers with spend estimates, median modeled revenue is $819/month from paid acquisition (ad spend × 1.5 ROAS), but the average is $7,814—skewed by top performers. The B2C SaaS modeled median is $1,910/mo, while the B2B SaaS modeled median is $981/mo.
SaaS database with revenue estimates
Proven SaaS is a SaaS database with revenue estimates for companies running Meta ads. The benchmark model estimates monthly paid-channel revenue from public advertising activity using monthly ad spend x 1.5 ROAS, then groups results by category, vertical, and company size.
Use ad spend, active campaigns, and the 1.5 ROAS model to estimate paid-channel revenue for SaaS competitors.
Sort categories by reach and spend signals to identify SaaS companies that are actively buying demand.
Editors and roundup authors can cite the public formula and benchmark refresh date when comparing revenue-estimation sources.
Estimated Revenue Distribution
Modeled estimatesRevenue estimated using Ad Spend × 1.5 ROAS. Median modeled monthly revenue is $819, while average is $7,814—pulled up by high performers. See our methodology.
Revenue by Company Size
Modeled estimates| Size Tier | Businesses | % of Total | Median modeled revenue | 75th %ile |
|---|---|---|---|---|
| Enterprise (100M+ reach) | 418336 with estimates | 0.0% | $177,651 | $364,149 |
| Large (10M-100M) | 5,2892,768 with estimates | 0.3% | $19,719 | $48,399 |
| Mid-Market (1M-10M) | 38,90212,283 with estimates | 2.3% | $2,462 | $6,651 |
| Growing (100K-1M) | 187,34029,486 with estimates | 11.2% | $480 | $1,221 |
| Small (10K-100K) | 478,6440 with estimates | 28.6% | N/A | N/A |
| Micro (<10K) | 961,7060 with estimates | 57.5% | N/A | N/A |
Compare modeled revenue by advertiser reach. Enterprise advertisers (100M+ reach) generate $177,651/mo in modeled revenue—vs N/A for small businesses.
Revenue by Business Category
Modeled estimates| Category | Businesses | Median modeled revenue | Avg modeled revenue | 75th %ile |
|---|---|---|---|---|
| Payment Fintech | 165 with estimates | $31,241 | $46,197 | $53,214 |
| Enterprise Platform | 4232 with estimates | $13,952 | $95,355 | $82,211 |
| Health Fitness | 167 with estimates | $2,495 | $2,201 | $2,916 |
| Finance Banking | 114 with estimates | $2,331 | $2,600 | $4,446 |
| B2C SaaS | 23,2525,050 with estimates | $1,910 | $16,025 | $7,715 |
| Null | 114 with estimates | $1,556 | $6,297 | $7,731 |
| Travel Booking | 30387 with estimates | $1,163 | $6,648 | $3,657 |
| Ride Sharing | 387 with estimates | $1,079 | $36,131 | $44,751 |
| B2B SaaS | 12,5352,931 with estimates | $981 | $9,041 | $3,479 |
| E-commerce | 180,77212,469 with estimates | $948 | $10,190 | $3,800 |
| Nonprofit & Gov | 13,5642,516 with estimates | $890 | $7,107 | $2,793 |
| Content & Media | 22,6334,597 with estimates | $831 | $5,877 | $2,871 |
| Gaming | 716 with estimates | $815 | $1,832 | $3,114 |
| Other | 31,1474,469 with estimates | $644 | $6,029 | $2,079 |
| Courses & Info Products | 21,3473,434 with estimates | $621 | $3,006 | $1,973 |
| Agency & Services | 16,4552,084 with estimates | $527 | $3,282 | $1,431 |
| Education Platform | 5127 with estimates | $513 | $2,108 | $2,153 |
| Real Estate Tech | 471113 with estimates | $494 | $2,363 | $1,215 |
| Hr Recruiting | 131 with estimates | $416 | $416 | $416 |
B2C SaaS has modeled median revenue at $1,910—reflecting higher volume acquisition. The B2B SaaS estimate is $981/mo.
Revenue by Vertical (Top 20)
Modeled estimates| Vertical | Businesses | Median modeled revenue | Avg modeled revenue |
|---|---|---|---|
| Social Network | 12526 with estimates | $4,056 | $98,628 |
| Weight Loss | 25550 with estimates | $2,517 | $95,954 |
| Ai Code Generation | 8947 with estimates | $1,832 | $65,501 |
| Credit Score | 3419 with estimates | $29,052 | $59,448 |
| Ai Game | 7526 with estimates | $13,347 | $46,499 |
| Ride Sharing | 8418 with estimates | $555 | $46,455 |
| Ai Game Development | 4622 with estimates | $5,241 | $45,455 |
| AI Chatbot & Assistant | 21727 with estimates | $5,346 | $39,038 |
| Ai Language Learning | 2613 with estimates | $773 | $38,055 |
| Ai Video Generation | 5530 with estimates | $4,008 | $36,738 |
| Vpn Security | 13424 with estimates | $5,550 | $31,778 |
| Mental Wellness | 612121 with estimates | $3,306 | $25,334 |
| Insurance | 6114 with estimates | $9,671 | $23,000 |
| Finance & Banking | 1,045237 with estimates | $4,307 | $21,830 |
| Entertainment & Streaming | 1,291200 with estimates | $1,410 | $21,663 |
| Communication & Chat | 14841 with estimates | $1,274 | $21,339 |
| Food Delivery | 7714 with estimates | $663 | $21,066 |
| Budgeting Expense | 9726 with estimates | $2,579 | $20,735 |
| AI Personal Tutor | 551163 with estimates | $2,177 | $20,375 |
| Ai Voice Speech | 36988 with estimates | $2,001 | $19,691 |
E-commerce Platform modeled average revenue—$6,797/mo. Finance & Banking averages $21,830/mo.
Key Takeaways
Median is far below average. Median modeled revenue is $819 while average is $7,814—a 9.5x difference driven by top performers.
Compare enterprise advertiser estimates. Those with 100M+ reach generate $177,651/mo—far more than small businesses.
Compare B2C and B2B SaaS estimates. $1,910 vs $981 median—reflecting high-volume consumer models.
Revenue = Ad Spend × 1.5 ROAS. This scenario assumes a fixed return on ad spend. Actual revenue can be higher or lower; recurring revenue and profitability cannot be established from advertising data alone.
Methodology & Data Sources
Primary data source: Meta Ad Library API combined with revenue estimation models.
Revenue formula: Modeled monthly paid-channel revenue = Estimated Monthly Ad Spend × 1.5 assumed ROAS. This is not measured MRR or total company revenue.
Why 1.5× ROAS? Sustainable SaaS ROAS ranges 1.3×–1.8×. We use 1.5× as a conservative middle estimate. Companies wouldn't sustain ad spend at loss (<1×).
Sample: 1,672,299 businesses. Only 44,873 (2.7%) have spend estimates.
Update frequency: Weekly. Last refresh: November 8, 2026.
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