Trusted by 1,800+ founders worldwide
Best Facebook Ad Spy Tools for SaaS
Honest comparison based on analyzing 14,500+ SaaS ad campaigns. Which tool actually helps you validate ideas vs. just collect screenshots?
If you're a SaaS founder: Start with Meta Ad Library (free) for quick checks. Use a specialized SaaS tool for revenue validation. Generic ad spy tools like AdSpy are overkill—they're built for e-commerce/affiliates, not SaaS research.
What SaaS Founders Actually Need
Most ad spy tools are built for a different use case: e-commerce brands looking for winning product ads. SaaS founders have different questions:
- • What products are trending?
- • What creative angles work?
- • Which suppliers to use?
- • Is this niche actually profitable?
- • What's competitor MRR?
- • Are they scaling or dying?
Based on tracking 14,500+ SaaS companies via Meta ads, here's what we've learned: ad spend patterns are strong signals for business health. A SaaS consistently spending $10K+/month on Meta ads is almost certainly profitable—no one sustains that spend otherwise.
Tool-by-Tool Comparison
Proven SaaS
SaaS IntelligenceSaaS-Focused- + 14,500+ SaaS tracked
- + Revenue estimates from ad data
- + Tech stacks & funnels included
- + Hourly updates
- − SaaS-only (not e-commerce)
- − Paid access required
Verdict: Purpose-built for SaaS founders who need revenue validation, not just creative inspiration.
Visit Proven SaaSMeta Ad Library
Free Official Tool- + Free & official source
- + Real-time active ads
- + No signup required
- − No historical data
- − No revenue/spend insights
- − No filtering by industry
Verdict: Essential starting point but lacks depth for serious SaaS research.
Visit Meta Ad LibraryPanoramata
Marketing Intelligence- + Tracks email + ads + landing pages
- + Good for DTC/e-commerce
- + Clean interface
- − Limited revenue data
- − Not SaaS-focused
- − Expensive for indie founders
Verdict: Solid for creative research but doesn't tell you if a SaaS is actually profitable.
Visit PanoramataAdSpy
Ad Database- + Massive historical database
- + Advanced filters
- + Good for e-commerce
- − No SaaS categorization
- − No revenue estimates
- − Pricey for SaaS use case
Verdict: Powerful but designed for e-commerce, not SaaS research.
Visit AdSpyForeplay
Creative Workflow- + Great for teams
- + Chrome extension
- + AI creative analysis
- − Not a discovery tool
- − No performance data
- − Requires other tools for research
Verdict: Excellent for organizing research, not for discovering opportunities.
Visit ForeplayWhat We've Learned from 14,500+ SaaS Campaigns
Why this matters: When you see a SaaS spending $10K+/month consistently on Meta ads, you're looking at validated demand. They wouldn't sustain that spend without positive unit economics.
Generic ad spy tools show you the ads—but can't tell you if the business behind them is actually working. That gap is why we built Proven SaaS: to connect ad activity to business outcomes.
Which Tool Should You Use?
"I want to validate a SaaS idea before building"
→ Use a SaaS-focused tool with revenue estimates. You need to know if the market is profitable, not just active.
"I need creative inspiration for my ads"
→ Meta Ad Library (free) + Foreplay for organization. No need to pay $150/mo for this use case.
"I want to track competitor marketing holistically"
→ Panoramata covers ads + emails + landing pages. Good for creative teams, less useful for business validation.
"I'm doing e-commerce/dropshipping research"
→ AdSpy or BigSpy. These are built for finding winning products, not SaaS opportunities.
Quick Comparison
| Tool | Price | Revenue Data | SaaS Focus | Best For |
|---|---|---|---|---|
| Proven SaaS | Paid | ✓ | Very High | SaaS validation |
| Meta Ad Library | Free | ✗ | Low | Quick checks |
| Panoramata | From $49/mo | Limited | Medium | Creative teams |
| AdSpy | $149/mo | ✗ | Low | E-commerce |
| Foreplay | From $49/mo | ✗ | Medium | Ad organization |
See which SaaS are actually profitable
14,500+ SaaS with revenue estimates, ad spend data, and full funnel breakdowns. Stop guessing, start validating.
Explore Proven SaaS